Partnerships & collaborations

Do you love our products so much that you want to shout it out to every parent you know?

Then you are just what we are looking for! But before we hug and sing kumbaya lets make sure we're really on the same page and understand what it means to be a Brand Ambassador (or at least know what we're looking for).

What is a brand ambassador?

So lets define this, a Brand Ambassador is any individual that has a formal relationship with a brand as a representative and advocate.

An important distinction to make between a Brand Ambassador and an Influencer is that a Brand Ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy.

This is not always true of an influencer. Influencers represent the brand because they are being paid to endorse it. For example: Jenny Bloggs from Timbuktu becomes an ambassador of her favourite body moisturiser cream because ‘she really loves it and thinks that it is the best product’, not because she has been paid to promote it to her large social following.

This is not to say influencers are always inauthentic, some influencers may be genuine users of the product, but there have been many widely reported examples of this not being the case.

So who typically are our Brand Ambassadors

(and who we love to collaborate with)

We love and appreciate everyone that genuinely loves our products and appreciate the kind words and wonderful feedback we get from so many parent customers that many of them end up becoming ambassadors for many of our products simply by word of mouth and through their wonderful social media sharing efforts.

How do we reward you?

We like to be upfront about how we give back the love, just so there's no misunderstanding. We currently don't have any fancy affiliate programs nor do we pay any commissions or fees to any of our Brand Ambassadors.

How it works

We give you product(s) free to use personally for you and your baby.
We give you a personalised brand ambassador discount code (15% discount) for your personal use and to share with your followers, coz we're all about sharing the love.
Depending on how things go (and how good the relationship goes), we may continue working with you.

Love is a two-way street!

Here's what we ask of you:

We expect that you will post on your Instagram account at least once a week - this can be in the form of posting on your feed or a story post. It can be a product review, or a product mention and/or tag - here's where you get to be creative - you don't need to do a product review for every post you do, we prefer you to be true and authentic, a simple tag or mention is perfect enough for us, as long as it's visible to your followers.
We expect high quality photos - this can be in the style of lifestyle photos or styled product photos or flat lays. Please send your photos via dropbox link.

IMPORTANT NOTES ABOUT SAFETY

We are a brand that actively promotes baby safety and we expect our brand partners to understand what this means and to follow safe sleep guidelines as recommended by the American Academy of Paediatrics (AAP).

Here is a list of important safety notes that we would ask you to comply with:

Sleeping photos/videos

If you are posting photos of your babies sleeping, please make sure they are:

asleep on their backs
without any hats, beanies or headbands
please remove all items from their crib that may pose a potential risk - no toys, no pillows, no loose blankets.

Awake photos/videos

If you are posting photos of your baby awake, you may use all items mentioned above and let your creativity flow.

Don't limit yourself to photos of your baby. Here are some ideas of content you can create:

we love flat lays, even if you are styling a photo with other brand products.
we love demonstrations - take a video showing how you use our products - you don't need to be in video if you don't want to.
if you like being on camera, talk about why you love our products - talk about the features that make our products great.

Download our collaboration guide

pdf download here

Still Interested?

If you're still reading and really keen to collaborate or to become one of our Baby Loves Sleep Brand Ambassadors, then we would love to have you join our Parent Tribe!

Please send us an email at hello@babylovessleepco.com

In your email, simply answer the following questions:

Tell us why you'd like to collaborate or become a Baby Loves Sleep Brand Ambassador.
Which product(s) you love most and how you intend to promote the product(s).
What is your Instagram handle (account name), so we can check you out :)

EXPECTED RESPONSE TIME FROM US

We will review your answers and get back to you as soon as we possibly can. If you are a great fit, we will get back to you right away. Note: we receive many requests to collaborate, sometimes more than we can possibly handle, so please bear with us if there is a delay.

So we thank you in advance for your patience, we will do our very best to get back to you as soon we can.

Thanks for your interest.

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