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The Baby Loves Sleep Story

From the Founder of BABY LOVES SLEEP:

"Good, deep, restful sleep is the goal of every parent with a baby and young children. It was forever my goal and I know that there are many parents and babies losing sleep as they search for the solution that will give everyone the restful sleep they so desperately need." 


Malou Villarreal


Baby Loves Sleep is the home of the innovative and uniquely designed SLEEPY HUGS swaddle transitioning sleep sacks and KOALA HUGS clever newborn wraps, created by Australian Mum Lourdes Villarreal (also known by her nickname Malou or Lou), based on personal experience and years of research.     

Malou created the SLEEPY HUGS sleep sack out of frustration and desperation resulting from broken sleep short after the birth of her second son in 2012.    

 "Night waking and losing sleep for the first few months is part of being a new parent to a gorgeous new baby."

Caring for my own baby son, I expected to have interrupted sleep for some time as he navigated this new world and needed feeding and care throughout the night to grow and thrive. However as the night waking wore on and on, month after month, both he and I became desperately tired and frustrated as the lack of rest took its toll.

We both needed deep, restful sleep.

The reason he was waking was due to his startle reflex (also known as the Moro reflex), that all babies are born with. It is where a sudden movement of their arms will wake them, causing them to cry and need calming and soothing from a caregiver to return to sleep. Many babies are swaddled to help calm the startle reflex and mimic the comfortable sensation of the womb, helping them to sleep through the startle reflex. However my boy, like many others, liked to move his arms as he slept and his little hands would escape the swaddle, leaving him without it’s calming sensation when the startle reflex occurred.

Many sleeping bags that were available restricted arm movement and my son hated them, so armed with an idea and a sewing machine, I created something new: a sleep suit that was roomy enough for arm movement, but with just enough resistance to keep the startle reflex from waking him.

And it worked. It wasn’t long before my baby was sleeping through the night in the very first Sleepy Hugs sleep suit.

Since then, several other innovative sleep solutions have joined Sleepy Hugs. The swaddle wrap has been reinvented by Baby Loves Sleep to gently keep arms within its calming layers and the Hands In & Out sleep suit allows for babies who enjoy self-soothing with their hands, but also need their startle reflex calmed. We even have an ingenious Toddler Cozy Suit!

So many parents are losing sleep as their child wakes through the night and I believe in sharing these sleep solutions with tired families everywhere.

I know that parents and babies who sleep well are able to navigate everyday challenges in their stride, growing and thriving together.

Baby Loves Sleep is committed to providing innovative sleep products to parents worldwide, through all stages of your baby’s development.


We hope BABY LOVES SLEEP gives your baby, and you, the sweet, deep sleep you all need.

Wishing you the sweetest of dreams,

From Malou and the BABY LOVES SLEEP Family